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Starcom launches ‘McCoy’s Muchos Tortilla Takedown’ for KP Snacks
Starcom, the human experience company, has today announced the launch of a new campaign for KP Snacks’ McCoy’s Muchos tortilla snacks.
The ad, brokered by...
PHYSICAL
Retailers not committed to providing channel agnostic shopping experiences
Retailers in the UK are determined to keep investing in in-store technology, such as mobile assisted selling and self-service kiosks, to improve the customer...
SOCIAL RETAIL
ROI vs Awareness: Influencer Marketing’s Billion Dollar Question
As we’ve entered a brand-new decade of influencer marketing, things are changing. And rather swiftly at that.
With 63% of marketers intending to increase their...
SWAROVSKI launches FW20 #sparkdelight campaign
Throughout the last year we’ve all had more time to reflect on those small but truly important parts of the day, week or month...
Community and competition: The new cultures to model influencer marketing
With social media usage soaring by 72% as an effect of life under lockdown, influencer marketing has swiftly become the dominating brand awareness tactic...
Best for Business: How User-Generated Content Can Help You Corner the Social Media Market
From the days of flyers and telephone calls to the evolving world of social media content and tailored online advertising, brands and businesses are...
2019 holiday checklist: Inspire shoppers with gift-giving ideas
Whether they’re shopping for themselves or for others, 48 percent of today's shoppers say they're open to buying from new retailers during the holiday...
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