NEWS

Starcom launches ‘McCoy’s Muchos Tortilla Takedown’ for KP Snacks

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Starcom, the human experience company, has today announced the launch of a new campaign for KP Snacks’ McCoy’s Muchos tortilla snacks. The ad, brokered by...

PHYSICAL

Retailers not committed to providing channel agnostic shopping experiences

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Retailers in the UK are determined to keep investing in in-store technology, such as mobile assisted selling and self-service kiosks, to improve the customer...

SOCIAL RETAIL

ROI vs Awareness: Influencer Marketing’s Billion Dollar Question

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As we’ve entered a brand-new decade of influencer marketing, things are changing. And rather swiftly at that. With 63% of marketers intending to increase their...

SWAROVSKI launches FW20 #sparkdelight campaign

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Throughout the last year we’ve all had more time to reflect on those small but truly important parts of the day, week or month...

Community and competition: The new cultures to model influencer marketing

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With social media usage soaring by 72% as an effect of life under lockdown, influencer marketing has swiftly become the dominating brand awareness tactic...

Best for Business: How User-Generated Content Can Help You Corner the Social Media Market

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From the days of flyers and telephone calls to the evolving world of social media content and tailored online advertising, brands and businesses are...

2019 holiday checklist: Inspire shoppers with gift-giving ideas

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Whether they’re shopping for themselves or for others, 48 percent of today's shoppers say they're open to buying from new retailers during the holiday...

EVENTS UPDATES

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