Traditional print media has definitely seen the best of its days during the past few recent decades. It’s paved the way for new, attention grabbing advertising techniques. However, times are changing with a blink of an eye and marketers need newer, more innovative ways to keep up with the lifestyles and demands of new age customers.
Planning the best marketing strategies for your business requires a vision of how you want your business to blossom. Many business owners are opting to go for the smart marketing route: Digital Signage Solutions. As you plan your strategy, consider how your business could be reaping the benefits of digital signage.
What is Digital Signage?
Digital signage is visual communication solution based on different types of digital displays, like LCD displays, LED screens, video walls, touch monitors and CMS software, that can broadcast images, videos, webpages, directions, food menus, marketing communications, infotainment feeds and etc.
Digital signage solution operates under various settings like public areas, recreational entertainment facilities, sports centres and stadiums, religious buildings, academic institutions, restaurants, and corporate events. Although the most popular one is digital signage solutions for stores. It’s one of the most effective marketing methods out there.
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Shopping preferences and methods have drastically shifted as shoppers are even more technology-focused than ever before. Digital signage systems display content that’s primarily a reliable source when customers are deciding to buy a new product or looking for the best sales. These simple but interactive tools affect the way in which people view businesses.
It’s a quick way to grab the attention of your target audience, even if your business is still fairly new. If you’re thinking of going for traditional printing media, think again. Digital signage has proven to be a lot more advantageous in many ways, as opposed to the conventional way of printing. Still not convinced? Here’s a list of 5 reasons as to why digital signage is the better option:
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Attention-Grabbing Displays
Digital signage is highly customizable unlike traditional print media. The displays are completely scalable and allows for businesses to show their content on more than one screen as well as select which specific screen to display it on. More than it, it completely changes the print media’s formula “1 signage = 1 message”, because there are no any limitations on the number of content items, which can be displayed on one digital screen. This makes advertising a lot easier as customers could potentially see ads for your business in every direction they look. Making it something difficult to miss. Knowing how to create attractive content is a big bonus. This will drive sales and improve your customer conversion rate.
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Vibrant, Appropriate Content Upgrades
Digital signage is simple to manage and can be altered swiftly and efficiently, thus enabling it to be integrated into practically every environment. Depending on the overall set up and digital signage software you select, you might be able to store your personal visuals and upgrade the broadcasting as frequently as you like. This can be particularly useful throughout the holiday shopping months, or if you would like to promote doorbusters and spontaneous sales during certain times.
It is possible to take this one step further through the implementation of a digital signage solution that integrates an artificial intelligence component to help you determine your most widely purchased sales items and the items that are usually sold collectively. Or, maybe to recognize the items that have seen a sharp drop in sales. Such a solution would then advertise these items, by encouraging in-store customers to buy them, increasing sales and boosting your profits.
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Cost-Effective
At first glance, it looks, that implementing of digital signage solution is more expensive than to use good old print media. But looking at the numbers in more detail, it becomes clear that saving on fixed costs associated with the production, distribution and placement of printed materials, in many cases, recoup the implementation of a digital signage solution in the first months of operation. This is due to the fact, that in order to change one promo to another, you just need to create the design, and then send it to all screens of the network in a couple of clicks.
An additional benefit of digital signage is that it offers an extra income stream for innovative business owners. Once the system is installed, store owners or restaurant managers can choose to pay off their initial investment through the sale of advertising space to businesses or brand names that will breathe new life into the store’s operations. These ads improve the reputation of specific brands, services or vendors that wish to boost brand awareness and elevate their figures in the store, target market or sales area.
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Enhances Impulsive Purchases
Digital signage is a precious tool for stores because it delivers important notices, in-store special offers, advertising campaigns or marketing directly to customers in a crucial moment—while they are thinking about buying something. This will assist in increasing your ROI by offering buyers an additional push to finish a transaction by showing them information about impulse purchases, advertising campaigns and other sales.
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Enhances In-Store Digital/Social Media Presence
Business owners need to use social networks to boost brand recognition, attract new customers and deal with client satisfaction concerns. By offering extra information straight to customers through digital signage, retailers will be able to generate extra sales revenue, hire new individuals for their customer loyalty schemes and even. display digital testimonials from Facebook, Twitter and other web-based services.
As technology trickles into every single part of our lives, it implements digital signage solutions into the normal operations of your business will definitely pay off in a short period of time. If you are still practising traditional print media then it’s time to make the switch.
