Amazon just wrapped the two-day Prime Day event across 19 countries. Amazon held its biggest small business promotion ever in the lead-up to Prime Day and had hundreds of thousands of deals from both small and medium-sized businesses available globally over the two-day event.
Amazon is on track to invest $18 billion this year to help small and medium-sized businesses succeed in its store, and designed this Prime Day to support small businesses even more—including funding a promotion that helped drive over $900 million in sales for small businesses in the two weeks leading up to Prime Day. This Prime Day delivered the two biggest days ever for third-party sellers, nearly all of which are small and medium-sized businesses. Sellers saw record-breaking sales, surpassing $3.5 billion in total across 19 countries.
Independent third-party sellers—most of which are small and medium-sized businesses —surpassed $3.5 billion in sales on Prime Day, a nearly 60% increase over Prime Day 2019, growing even more than Amazon’s retail business. Top-selling categories for third-party sellers include Bedding, Wireless Accessories, Nutrition & Wellness, Arts, Crafts & Sewing, and Health Care.
“2020 has been a rollercoaster for small businesses like mine, but Prime Day helped us sell a whole month’s worth of inventory in two days. In addition, with the Spend $10, Get $10 promotion my business saw sales double on Amazon Handmade even before Prime Day started. The increase in sales will definitely help support operations as we prepare for the rest of the holiday season.” said Kennedy Lowery, Live by Being, a skincare and wellness goods company based in Houston, TX.