Popularity vs Personalisation: Which is a better influencer marketing tactic?

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Following the coronavirus pandemic, print-advertising and in-person traditional marketing methods are coming to an end. The Advertising Standards Authority (ASA) are even hotter on regulations regarding transparent advertising hashtags #Ad...

Peak trading and the opportunity behind unplanned demand

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Following the second lockdown announcement, it is clear that we will all have to stop clinging onto the idea of the new or the...

Utilise AI to lessen brand identity gap

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Through forced closures, physical restrictions and mitigating measures, the pandemic has posed threats that have forced retailers to rethink their entire sales and marketing...

The UK is leading in the ecommerce explosion

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Ecommerce has been on the steady rise for years, but as online retailers continue to absorb a greater share of total retail expenditure, more...

Fashion’s new trend: The rise of resale

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You only need to take a walk down Oxford Street at the moment to see that things are changing. And no, we’re not talking...

How digital commerce can create emotional and unique shopping experiences

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The race for a digital strategy and its fastest possible implementation has never been more relevant than today. COVID-19 and the onset of social...

Voice commerce and the opportunity for retail

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Voicetech has quickly gone from a ‘nice to have’ side-project for businesses to being poised to become a legitimate, key channel; both in terms...

5 tips for converting users to make a Black Friday purchase

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Whilst Black Friday once centered around eager shoppers flocking to high streets to make their purchases, the current pandemic means customers will be relying...

Maintaining order visibility and traceability when growing an online retail business

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Following what can only be described as a turbulent start to the year, recent weeks have seen green shoots of recovery for retail. In...

How to Get A Graduate Job – Top Tips From Aldi’s Graduate Recruitment Team

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Speaking at National Graduate Week, Aldi’s Graduate Recruitment Specialist outlined her expert advice on acing graduate interviews that can work for any graduate scheme...