Clear Channel, one of the UK’s largest Out of Home media and infrastructure companies, has today announced a new partnership with Hammerson. Following a competitive tender, Clear Channel was awarded the contract for a portfolio of 223 full motion digital advertising screens across Hammerson’s 12 flagship destinations in the UK, which include Bullring & Grand Central, Brent Cross, and Cabot Circus.
As of June 2020, Clear Channel will be offering new advertising opportunities across Hammerson malls as part of its Malls Live network, that will grow to almost 700 screens across 57 leading UK malls. The partnership will see Clear Channel become the biggest digital malls advertising operator in the UK with the most comprehensive national footprint.
Clear Channel’s expanded Malls Live offering will give advertisers the opportunity to reach more shoppers than ever before, with an additional footfall of over 200 million, bringing it to a total of almost 900 million annually, including the highly desirable younger audiences. This also represents a potential to influence an additional £586 million weekly retail spend, amounting to £1.6 billion weekly across the network.
Advertisers will benefit from the screens’ full motion HD video capabilities, enabling seamless integration with other media channels including social media and online video, as well as high dwell times and prime locations within the venues.
Justin Cochrane, CEO of Clear Channel UK & Europe, commented: “We are delighted to partner with Hammerson to expand and complement our existing Malls Live network with some of the UK’s top shopping destinations, further growing our digital advertising footprint in thriving cities nationwide. We see a huge opportunity for advertisers in the retail environment and this partnership will help to bolster our ambitious plans to make the malls advertising proposition even more attractive and valuable to brands in 2020 and beyond.”
Howard Ebison, UK & Ireland Operations Director, said: “We’re committed to making our flagship destinations across the UK as attractive as possible for consumers and brands. That means not only providing the best facilities and a compelling brand mix, but also investing in the broader experience, and that includes the advertising opportunities. This partnership with Clear Channel will help ensure brands can deliver a coordinated, engaging narrative across their external channels, as well as reach the millions of consumers that visit our destinations every year. It also brings us in line with the latest developments in the fast moving Out-of-Home advertising market.”
Internationally, Clear Channel already works with Hammerson across their portfolio of retail destinations in Ireland and France.