Figures from deal sharing website, hotukdeals, have revealed that discounts, offers and sales rose by 16% in 2020, as lockdown restrictions pushed retailers to slash prices and drove shoppers online.
Deals shared across October, November and December increased by 11% compared to 2019, as Brits rushed to get the best bargains in-store and online during shopping events such as Black Friday, Cyber Monday and Christmas. Shoppers on hotukdeals viewing deals and discounts increased by a huge 50% in November, totalling 86m views compared to 57m in 2019.
Dan Plant, consumer savings expert at hotukdeals, commented: “ Retailers of all types pushed strong offers since the first signs of COVID-19 disruption, and that shows no signs of slowing down in the New Year. Brands missed out on some huge in-store shopping events, including the usual January sales, and need to get rid of stock and catch up sales.”
Overall, hotukdeals recorded 168,143 new deals and vouchers posted in 2020 by the deal-sharing community, over 2 million members of the public who then vote on which deals are hot or cold. The platform also recorded 21 million votes cast across the year, 24% more than 2020.
The hottest discounts of the year included a free Grand Theft Auto game, £5 off shopping at Lidl and Disney+ promotions which proved popular with shoppers stuck at home. Other popular deals included money off takeaway services including KFC, the Fix Your Bike Voucher Scheme and Black Friday technology discounts. The top five categories for 2020 deals were Electronics, Gaming, Groceries, Culture & Leisure and Home & Living.
Dan Plant continues, “Consumers have an increased appetite for finding deals as families across the UK have dealt with changes in their circumstances and incomes. By tapping into communities like hotukdeals where shoppers from across the country are sharing deals they’ve spotted, families can save money on everything from a Friday night takeaway to a new TV.”