Retail giant GO Outdoors has temporarily rebranded and launched a video urging consumers to stay at home and protect the NHS, with the Met office predicting warmer and drier weather this weekend and the Prime Minister urging Brits to stay at home. This follows Department for Transport figures showing a ‘concerning’ rise in car use earlier this week.
The UK’s largest outdoor stores, GO Outdoors, has adapted its iconic branding in light of recent advice from the government on helping the NHS contain the spread of coronavirus. More than a simple name change, the business is also focusing its efforts in helping the nation to get through these troubling times with inspiring activities to do at home.
With the British public now told they must only leave their homes for essential travel and one piece of exercise per day, the message being echoed by the chain is now GO Indoors, protect the NHS, and save lives.
As the pandemic continues to heap increasing pressure on essential services, the retail chain is encouraging its customers to instead ‘Go Indoors’ and save lives, and is making its ranges available online to self-isolating customers avoiding the High Street.
Talking about its campaign, Go Outdoor CEO, Lee Bagnall, said:
“We understand that this is a challenging time for everyone, as we temporarily adapt to a completely new way of living.
At Go Outdoors, we’re proud to do our bit during these uncertain times.
Through our new campaign ‘Go Indoors’, we’re spreading the message and encouraging the great British public, to do the same, particularly with the good weather planned for this weekend.
Our ‘Go Indoors’ video and name change is just a small gesture through which we can help to spread this crucial message in an easy to understand way, whilst acknowledging the beauty of the UK countryside that so many Brits are longing for.
We want to inspire the UK to have fun and adventure, in a safe manner, no matter what your ability is, it’s the ethos that our staff and customers have shared for many years. From camping indoors to star spotting from your bedroom window.
I’d like to say a huge thank you to our wonderful NHS for everything it is doing for our country in the current circumstances. The sooner we all act, the sooner we’ll be able to fully embrace the great outdoors again, so let’s work together to support our NHS in making this a reality, and for now – Go Indoors.”