Advertisement

U.K Partywear label Rare London have launched their debut loungewear collection for SS21.

The brand, who have amassed a host of celebrity fans including Beyonce, Nicole Scherzinger and Little Mix have created the casual collection in response to the current climate of multiple lockdowns.

- Advertisement -

RARE LOUNGEWEAR 1

With occasions on hold right now and more time spent at home, Rare London has seized the opportunity to put their own stylish stamp on the growing loungewear category.


🏆
The 2024 Creative Retail Awards are open for entries.

The Creative Retail Awards are much more than a mere accolade; they represent the pinnacle of achievement in the retail industry. Garnering a nomination or winning one of these awards is a testament to innovation, excellence, and leadership. 

www.creativeretailawards.com


 

The new collection features off-duty separates that encapsulate Rare London’s signature glam aesthetic. Think form-fitting spandex and cosy marls for maximum comfort while still making a style statement.

Animal print fabrications, cut-out detailing and ruching means lounging at home never looked so good. The full collection retails at £25-£59 and is available for SS21 wholesale from this week.

The second AW21 drop will be available to pre-order from July. The brand who currently have partnerships with ASOS, Nelly and Zalando – will also be showcasing the range alongside their mainline at the digital Magic tradeshow from 1st February – 1st-March 2021.

Speaking about the new collection, Rare London designer, Natalie Tayor said:  ‘We’re delighted to launch our first ever loungewear collection. We’re confident we’ve created a range our Rare London girl will look and feel amazing in. We know she loves to dress up with us when she goes out or has a special occasion – but we wanted to create a range that she’ll love to wear at home too.’

The loungewear collection will roll out on the brand’s B2C website, rarelondon.com from February 2021.

Content Director at 365 Retail | Website | + posts
Advertisement