Prime members saved more than $1.4 billion during Prime Day, taking advantage of deep discounts over the two-day event.

Some of the top categories members shopped included Home, Electronics and Nutrition & Wellness, with best-selling products around the world including the Echo Dot, Fire TV Stick 4K with Alexa Voice Remote, iRobot Roomba Robot Vacuum, LifeStraw Personal Water Filter, and Lego Star Wars Stormtrooper Helmet, among others.

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Some of the top-selling deals from around the world, excluding Amazon Devices, included:

  • United States: iRobot Roomba Robot Vacuum, MyQ Wireless & WiFi Enabled Smart Garage Door Opener, LifeStraw Personal Water Filter, Goli Apple Cider Vinegar Vitamins, and Kids Against Maturity: Card Game for Kids and Families.
  • United Kingdom: Shark Upright Vacuum Cleaner, Celebrations Chocolate Bulk Box, Halloween Party Bag Fillers, Oral-B Smart 6 6000N CrossAction Electric Toothbrush.
  • United Arab Emirates: Listerine Cool Mint Mouthwash, Sony Extra Bass Smartphone Headset with Mic Headphone, and Nescafe Dolce Mini Me Coffee Machine.
  • Turkey: HP Laptop, Baby Turco Islak Havlu Mendil, and Familia Plus Paper Towels.
  • Spain: Finish Powerball All in 1 Max Detergent, L’Oréal Paris Men Expert – 24H Hydra Energetic Daily Moisturizer, BRITA MAXTRA universal cartridge, and Oral B CrossAction Electric Toothbrush.
  • Singapore: Cocolife Coconut Water, Learning Resources Sight Word Auditory Learning Game, Wolf Blass Red Label, Australia Cabernet Merlot, LEGO Classic 10698 Large Creative Brick Box.
  • Netherlands: Lego Star Wars Stormtrooper Helmet, Dettol Cleaning Wipes Power & Fresh, Oral-B Pro CrossAction Electric Toothbrush.
  • Mexico: Lloyd’s WiFi Smart Bulb Compatible with Alexa, iOS, Android and Google Assistant, Lysol Multipurpose Disinfectant, and TECHVIDA Automatic Water Dispenser.
  • Luxembourg: Christmas Magic Yankee Candle, SanDisk Extreme microSDXC Memory Card, and Sagrotan Hand Disinfectant Gel with Aloe Vera.
  • Japan: SwitchBot, Detergent Wide Hiter, and Water Bottles I Ro Ha Su.
  • Italy: FIFA 21 PlayStation 4, includes PS5 upgrade, Borbone Respresso Coffee Capsules, and Protective Face Mask FFP2 by Jiandi.
  • France: Pampers Premium Protection diapers, Braun Oral-B Pro 2 2500 rechargeable electric toothbrush, and the Harry Potter owl building set from LEGO.
  • Germany and Austria: SanDisk Extreme microSDXC Memory Card (128 GB), Lavazza Coffee Beans – Caffè Crema Classico, and Tefal Jamie Oliver Pan.
  • China: L’Oreal Paris Golden Age Repair Cream, Dove Creme Body Scrub, Western Digital Desktop External Hard Drive, Philips Sonicare Genuine Replacement Brush Head.
  • Canada: LifeStraw Personal Water Filter, Govee LED Light Strip compatible with Alexa, All Natural Advice Anti-Aging Vitamin C Serum, Instant Pot Duo Nova, and Donut Shop Variety Box Keurig K-Cup Pods.
  • Brazil: Positivo Wi-Fi Smart LED Light Bulb Compatible with Alexa, Faber-Castell Highlighter Pen, 6 Pastel Colors, and Lysoform Disinfectant.
  • Belgium: SanDisk Extreme microSDXC UHS-I Memory card 128 GB, Sagrotan Hand Disinfectant Gel with Aloe Vera, and Samsung Internal SSD.
  • Australia: Philips Hue Smart Lighting, Skin Care from WELEDA and Palmolive.

Amazon held its biggest small business promotion ever in the lead-up to Prime Day, and had hundreds of thousands of deals from both small and medium-sized businesses available globally over the two-day event.