Radley has launched digital in-store shopping to strengthen its omnichannel capabilities.
The handbag and accessories retailer is enabling in-store customers to access its entire product range via an ‘Order In-Store’ app, regardless of where the item is located.
Radley is collaborating with omnichannel order management specialist OneStock to unify its inventory and deploy the new fulfilment channel. Orders will be delivered from the most appropriate store or distribution centre, and there is a click and collect option too.
There are 32 Radley stores in the UK, alongside the brand’s online presence.
“We wanted to create an in-store digital shopping experience for our customers offering more product options, higher stock availability and an improved click and collect offering,” said Francis Rodrigues, Head of IT at Radley. “With OneStock we have the opportunity now to deliver this.”
Radley is also implementing a mobile point of sale system in stores to improve checkout speed. Transactions willbe managed via OneStock’s app, which uses PayPal Here technology to process payments.
“By using technology that encourages customers to shop in-store, Radley is creating an optimised omnichannel experience,” said Romulus Grigoras, CEO at OneStock. “Full visibility of its collection, and less queuing in stores due to mobile payment capabilities, will offer customers a service that reflects the pedigree of this quintessentially British brand.”