Digital agency Organic today announces its appointment by Sainsbury’s to handle the supermarket chain’s SEO.

Organic has worked with Sainsbury’s Argos since 2016. The agency’s success in delivering dynamic SEO solutions for Argos has been recognised by the wider group, meaning Organic will now also be responsible for and working with Sainsbury’s Supermarkets Ltd. to help bolster its SEO.

The agency has been tasked to develop the retailer’s current SEO capabilities, by providing support throughout the organisation. Organic and Sainsbury’s will work together to deliver Sainsbury’s natural search objectives and put SEO at the heart of e-commerce. The plan includes providing best in class technical and strategic support alongside empowerment training for internal teams that will allow them to deliver SEO success.

Ben Scoggins, Managing Director at Organic says: “We’re really proud of the relationship we have built with the Argos team over the past four years, helping to put SEO at the heart of the retailer’s e-commerce. Working with Sainsbury’s is a fantastic new chapter – we can’t wait to get started!“

Dan Patmore, Senior Group SEO Manager at Sainsbury’s adds: “We are excited to extend our partnership with Organic, and further build on the work we have been doing together.”