Today, 16-March, Amazon is opening an Amazon Fresh store at Wembley Park, the second Amazon Fresh convenience store to offer Just Walk Out Shopping in the UK. This follows the 4-March launch of Amazon Fresh, Amazon’s first physical shop and first grocery store outside of the US, in Ealing, London.

To shop the Amazon Fresh store, Amazon customers simply use the Amazon app to enter and can put their phone away and shop for what they need like normal, bagging items as they go. At the end of their shopping trip, they can just walk out, no stopping to stand in a queue or check out.

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The Amazon Fresh store at Wembley Park will also offer customers a wide selection from the new private food brand, ‘by Amazon’. The brand has hundreds of products, including meat, poultry and fish, dairy, fruit and veg, bakery, freshly prepared meals and everyday essentials. ‘by Amazon’ will also offer customers hot food throughout the day and on-the-go meals for breakfast, lunch and dinner.

The Amazon Fresh store offers customers everything they’d want from their local neighbourhood grocery store with an experience that allows shoppers to simply take what they want and just walk out.