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ASOS launches Fit Assistant to help customers find the right size,...

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ASOS Fit Assistant is the smarter way to get sizing right, first time. Using machine learning, ASOS can now provide bespoke sizing recommendations on...

ASOS customers can now shop the latest fashion with Google Assistant

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Customers in the UK and US can initiate conversation with Enki, the ASOS shopping guide, by saying “Hey Google, Talk To ASOS” to their...

ASOS targets lucrative £2.5bn UK sports clothing market

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The latest report states that the total UK clothing market will rise by just 2.1% this year, demonstrating the extent to which sportswear is outperforming...

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