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Social media’s vital trust barometer: user generated content

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2020 was a year of extraordinary change, not least in the unprecedented change in consumer spending behaviours. During the peak of the pandemic, online...

Two thirds of shoppers prefer real customer photos from brands on...

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Research from Bazaarvoice, reveals visual and social user-generated content is driving online retail purchases. The new report, ‘A picture’s worth a thousand purchases’, finds...

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