TOMS has announced the brand will be donating one-third of net profits to the COVID-19 Global Giving Fund* created to support long-time Giving Partners currently on the frontlines of the COVID-19 health crisis.
As of April 1st, every TOMS purchase will directly support Giving Partners that are responding to COVID-19, both in the UK and abroad. For every £3 TOMS makes, they will donate £1 to the COVID-19 Global Giving Fund, which currently supports giving partners the brand has worked with for many years.
“TOMS has always been in business to improve lives. That mission is important to us and our community everyday. Now, more than ever, we are honored to apply what we have learned over the past 14 years of giving to address this global health crisis. We know the best way to help is to use our resources and the power of our customer’s purchase to invest in our giving partners who are on the frontlines directly addressing this pandemic. We are grateful for these deep partnerships and are eager, together with our customers, to continue to support their efforts to combat COVID-19,” says Amy Smith, TOMS Chief Giving Officer.
Zoë Bailie, Director of Brand and Innovation at The Mix comments, “In light of the negative effects of this global health crisis, we are glad to be continuing our work with TOMS, a long-term partner who shares our values and has supported us in our efforts to provide free and confidential mental health support services. Our group chats alone saw a 41% increase in users from February to March. The initial grant will help The Mix create a young-person centric information hub on Covid-19 and mental health.
Together, these organizations are working to combat the negative effects of COVID-19 through mental health support, handwashing, and medical supplies.