The partnership aims to reduce the amount of good quality, wearable clothes going to landfill by encouraging Very’s customers give up their unwanted clothes for new owners to give them a second life.
Very will introduce its customers via email to Re-Fashion, inviting them to request a donation bag that can be filled with good quality clothing and returned free of charge to the second-hand resale website.
According to WRAP, each year we discard 350,000 tonnes (or £140m worth) of good quality, wearable clothes to landfill. Demand for clothes continues to rise and support is needed to encourage new markets, which divert used clothing away from disposal.
Carly Bilsbrough, head of CSR at The Very Group, which operates Very, comments: “We recognise the responsibility we have for the products we sell and want to give customers the option to dispose of clothes in a sustainable way. That’s why we’ve partneredwith Re-Fashion, who’ll let our customers return clothes that are then resold for others to enjoy.”
As well as encouraging its customers to divert unwanted clothing from landfill, Very’s initiative will benefit charity. Clothes resold by Re-Fashion raise money for the Rieves Foundation, a charity focused on sustainability with a particular interest in activities that promote sustainable fashion.
Steve Lyons, Co-Founder of Re-Fashion, said: “We believe the future of fashion is circular and want as many people to experience the benefits of donating and shopping second hand. As part of this exciting partnership, we will offer Very customers that send us a donation bag a discount voucher to spend at Re-Fashion. We want them to experience the quality and value of pre-owned fashion for themselves.”
Re-Fashion offers a no quibble, free returns policy to take the risk away from anyone who is considering circular fashion.