Watermans is excited to announce their partnership with THG plc’s end-to-end e-commerce division – THG Ingenuity – and the launch of the new WatermansHair.com D2C site, to help accelerate the digital growth of the brand across the world.

In this new partnership, Watermans will benefit from THG Ingenuity’s global ecommerce infrastructure including:

  • A proprietary, end-to-end platform with fully integrated trading, merchandising, marketing modules, real-time data feeds and a single customer view
  • THG fulfilment centres to facilitate international delivery.
  • In-house digital marketing services across proprietary marketing and influencer platforms, which includes access to a network of over 10,000 active influencers (THG Society)
  • Proprietary fraud prevention platform, featuring device fingerprinting, data matching against known fraud, API capability and business intelligence tools (THG Detect)
  • International customer service, with integrated translation services and with communication via email, live chat, and other local platforms

Matt and Gail Waterman, founders of Watermans said: “We are proud to be working together to enable further growth and take our brand to the next level, reaching new audiences whilst providing our loyal customers with a reliable more responsive service.”

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John Gallemore, CEO of THG Ingenuity, said: “We are looking forward to working with Watermans to launch their new D2C presence and drive growth for the brand at this exciting time for their business.”

About Watermans

Watermans was founded by Gail and Matt Waterman in 2014. The company focuses on hair-growth products. Based in Yorkshire, the idea developed after they both suffered different variations of hair loss.

Most popular product is Grow Me® Shampoo which sells one bottle every 30 seconds, it contains essential ingredients like Biotin, Niacinamide Vitamin B3, Rosemary, Caffeine, Argan Oil kernels, Allantoin, Lupin protein, Silica to promote healthy hair growth.

The idea for the business was developed when they both began suffering from different variations of hair loss.

After a variety of products on the market, they could not find anything that did the trick and decided to create their own formula.

Gail said: “We just created our products to start off with for my benefit but because it was so effective, we decided if it helped us, we could help others who had hair loss problems”.

With Gail’s mixed-race heritage causing fine, weak hair and Matt having started to lose the general thickness of his hair they were both struggling to find a product that could help them both.

Gail,  a former hairdresser and salon owner who has had a background in the hair industry for over 32 years and Matt who is a marketing expert knew what high salon standard needed to be achieved when producing this product.

Gail and Matt did extensive research to create their own formula, with the use of ancient natural ingredients and then worked with leading industry formulation experts to produce their products.

The development journey began in 2012-2014 which was then tested by both and then brought into the salon environment to test on Gail’s salon customers where there was a range of different hair types, textures, and hair problems to experiment on and to substantiate the efficacy of their products.

They started to see great results and then began to mass produce in 2014. The business has gone from strength to strength with positive reviews throughout the World.

The award winning products went from selling 200 bottles a week to 200 a day to a bottle every 30 seconds across the World.