New research looks at popular influencers across Reality TV, Youtube and Instagram to find out who exactly are the British influencers dominating the business world and what we can learn from them.

Out of those influencers, that the research looked at, only 27% somehow incorporated their name into their business name.

The analysis, carried out by Moneypenny, the outsourced communication provider, showed that the most popular industry influencers enter is Fashion, with 27% starting a business in this sector. This is followed by Fitness (17%) and Beauty (also 17%).

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Many influencers have shown their commitment to executing great business ventures without relying on their names. Out of those influencers, that the research looked at, only 27% somehow incorporated their name into their business name.  The full research can be found here.