The fast-growing UK fashion retailer, Yours, have opened a new store in the Pescod Square shopping centre, Boston, marking their commitment to both the city and the centre. The store further diversifies the choice of shopping offered by wide mix of tenants in the centre.

Yours, whose headquarters are in nearby Peterborough, have taken occupancy of a 2878 sq ft store in the heart of Pescod Square. The award-winning plus-sized fashion brand have over 140 shops nationwide. They join other fashion retailers Next, Peacock, Bonmarche and Pep&Co in Pescod Square shopping centre.

The addition of Yours adds a new dimension to Pescod Square, providing shoppers with greater diversity in the fashion outlets on offer whilst retaining the characteristic affordability of the centre. As a dedicated plus-sized brand, customers at Pescod Square will now have more choice and a larger range of retail options. This addition builds on the existing store roster including top high street brands like Superdrug, Costa, Poundland, Wilkinsons, Game and Greggs.

The move continues the trend of major retailers recommitting to Pescod Square. With both Poundland and Waterstones having already signed new leases, the decision by Yours to open their new Boston branch in Pescod Square is further proof that that the centre is a favoured destination for major high-street retailers in Boston.

Lisa Dawson, Centre Manager at Pescod Square Shopping Centre, said, “We are pleased to welcome back Yours to our shopping centre. Having them return to the location allows us to continue to broaden the diverse mix of quality shopping at Pescod Square. Yours are a much-loved brand among our shoppers, with their return further cementing Pescod Square’s status as the premier shopping centre in Boston, and the wider Wash area.”

Derihon Coquard, Head of Property at Yours Clothing said, “We are delighted to be opening a new Yours Clothing store in Pescod Square. Our brand offers on trend styles that fit and flatter the plus size customer and has a unique offering which appeals to all ages, shapes and sizes. Our store team are looking forward to opening soon and bringing the latest in plus-size fashion trends to shoppers in Boston.”